To help you get started on the right foot or to inspire you for automations you could set up in your Lead Center, we've compiled the templates below to help your studio thrive!
Stage 1: Lead (Initial interest, No trial booked yet)
Day 1 - Welcome & Info Email
Type: Email
Subject: Welcome to [Studio Name]! Ready to Discover Dance?
Message:
Hi!
Thank you for your interest in [Studio Name]! We're excited to help your child explore the joy of dance.
Ready to try a free trial class and see what we’re all about? We offer everything from [list popular styles]—there’s something for everyone!
Reply to this email with [questions that will help you place the student in the appropriate trial class]
We can’t wait to dance with you!
Warmly,
The [Studio Name] Team
Day 3 - Friendly SMS Reminder *2-way text only available in US & Canada - International is 1-way text
Type: SMS
Message:
Hi! We can't wait to see you in class. Don't miss out on a free trial! Reply back with your student's interest, dance experience, and availability and we can get you booked!"
Day 7 - Follow-up Email with Social Proof
Type: Email
Subject: Hear what our dancers are saying!
Message:
Hi!
Wondering what makes [Studio Name] special? Check out what our dancers and their families have to say:
[Testimonial Quote]
[Testimonial Quote]
We'd love to have you join the fun! Book a free trial by replying with your dancer's interests and experience!
See you soon,
[Studio Name]
Day 10 - Final SMS Reminder *2-way text only available in US & Canada - International is 1-way text
Type: SMS
Message:
Hi! It's not too late to claim your free trial at [Studio Name]. Classes are filling up fast - book now by responding with your child's interest and experience.
Stage 2: Trial Booked
Day 0 - Confirmation Email
Type: Email
Subject: Your dance trial is confirmed!
Message:
Hi!
Your free trial at [Studio Name] is booked! You should have received an additional email with the day and time of your trial class.
The studio's address is [ ]. Please arrive 5-10 minutes early wearing [ ].
See you soon!
Warmly,
The [Studio Name] Team
Stage 3: Trial No-Show
Day 1 - Check-in SMS *2-way text only available in US & Canada - International is 1-way text
Type: SMS
Message:
Hi there! We missed you at your trial class today! No worries -- let's get you rescheduled. Would next week work for you?
Day 3 - Follow-up Email with new offer
Type: Email
Subject: Let's reschedule your free dance trial!
Message:
Hi!
We were sorry to miss you at your trial class. If something came up, we totally understand.
Ready to give it another shot? We're happy to offer you another free class -- just respond back and we can get you rebooked.
Looking forward to seeing you soon!
The [Studio Name] Team
Stage 4: Trial Attended
Day 1 - Thank you & Enrollment email
Type: Email
Subject: We loved having you in class!
Message:
Hi there!
It was so great to have you in class! We hope you had a blast dancing with your new friends.
Ready to take the next step? Enroll now and enjoy [Special Offer Promo Code]. We will email you to log into your Studio Pro Parent Portal, where you can register for classes with your special, limited-time discount.
We can't wait to see you again! Let us know if you have any questions!
The [Studio Name] Team
Day 3 - Follow-up SMS *2-way text only available in US & Canada - International is 1-way text
Type: SMS
Message:
Hi, how did you enjoy your trial at [Studio Name]? We'd love to see you back! Enroll today and take advantage of our special offer. Simply text back, and we can get you signed up!
Day 7 - Special Offer Reminder Email
Type: Email
Subject: Last chance to claim your enrollment offer!
Message:
Hi,
Just a friendly reminder -- our [Special Offer] is ending soon! Enroll now to lock in your spot in class and start your dance journey with us.
Don't miss out! Just log into your Studio Pro Parent Portal (we can resend you the email login link if needed) and register for classes with your special discount!
Best,
The [Studio Name] Team
Stage 5: Lost
Day 30 - Re-engagement Email with Special Offer
Type: Email
Subject: We'd love to see you back in class!
Message:
Hi,
We haven't seen you in a while and we miss having you at [Studio Name]. To welcome you back, we're offering [Special Offer] for a limited time.
Ready to give it another try? Let us know and we can get you signed up!
Hope to see you soon,
The [Studio Name] Team
Comments
0 comments
Please sign in to leave a comment.